This year there is a real boom in 3D movies. In 2010 alone, more than twenty 3D films will be released in theaters. One of these films, Streetdance 3D, started in German cinemas on the 3rd of June with much success. With 132 000 visitors Streetdance 3D climbed to No. 2 in the cinema charts -despite the great summer weather, making it the best movie start after ‘Sex and the City 2′.
We had the exciting and challenging task of implementing the entire online campaign for Universum Film. This included strategy, concept, design, programming as well as all the online advertising and ongoing support.
The website is designed to reflect the 3D feeling of the film, through the use of animation and layering. On the site, the user can watch the official trailer with 3-D glasses, browse the extensive image gallery, read background information on the film, trigger a reminder for the film and download some great goodies to get you in a dancing mood.
We are very happy, that our campaign could contribute to this huge success of the film and thank Universum Film very much for their co-operation.

Check out: www.streetdance-derfilm.de

VOdA, managed by the crowdsourcing professional Matias Roskos (who is also a lecturer at the Social Media Academy), is Germany’s first agency which refers to crowdsourcing and community building as the core of their services. Since 2006!
Projects get realized in cooperation with their own strong creative community for their clients. VOdA uses powerful crowdsourcing strategies as part of its marketing. For VOdA, crowdsourcing is an innovative tool for generating several USPs for its clients.
Read more on Matias Roskos’s blog and find a set of articles about social networks and social media marketing: www.Socialnetworkstrategien.de.

GSDH creative advertising agency and VOdA are happy to announce our new cooperation to provide an even better service spectrum for our clients. Together, our competences will complement to our clients satisfaction. Social- and mobile-apps like for Facebook or for the iPhone, developed by GSDH can be a even stronger marketingtool in combination with VOdA’s crowdsourcing and vica versa.

The time has come: after the action-packed start of our online campaign for the film From Paris with Love the viral aspect of the campaign is now active. Here the user can test how much “Wax” he is. Edited film excerpts are shown and the user can see if they are on the same wavelength as Special Agent Charlie Wax (played by John Travolta) by predicting what Wax will say next. Depending on the number of correctly answered questions the user is assigned to a certain Wax-category. Via Facebook Share and Tell-a-Friend functionality, the users can publish their quiz results on Facebook and share it with friends.
And how much “Wax” are you?

Check out: www.frompariswithlove.de/win

After the peaceful underwater world of Unsere Ozeane, our newest project for Universum returns us to the hail of bullets again in the form of From Paris with Love, the action-packed new film starring John Travolta as the unorthodox secret agent Charlie Wax.
At least as awesome and entertaining as the movie is the online-campaign (including concept development, website design and banner campaign) produced by GSDH. The official movie site includes the trailer, an exciting gallery and a reminder service, as well as background information about the story, characters and cast which will provide the user with insights into the high-action world of secret agents. There are great downloadable goodies like the From Paris with Love Screensaver (get it here).
The result is a site which fully captures the action-packed spirit and style of this film: Welcome to Paris, Baby!

Check out: www.frompariswithlove.de

Mysterious and thrilling, the barely discovered deep seas. Despite all the study of the oceans that has been done, there is still a lot to be discovered down here – for example, did you know that the heart of a blue whale is as big as a VW Beetle?

Universum Film gave us the opportunity to create the new online campaign (concept, design, banners, website, social media campaign) for the Jacques Perrin Film OUR OCEANS that brings this magical undersea world to life. The site takes the visitor on an exciting and informative journey through the oceans of our Earth. The user can navigate through a gallery full of fascinating and breathtaking photographs of the sea dwellers and get to know exciting facts about the different species. You’ve definitely never experienced our oceans like this before.
Check out: www.unsere-ozeane.de

It was quite a while ago that we first raised our glasses to the meeting of Bavarian tradition and Cape Town creativity when GSDH was put in charge of the entire online presence of the Bavarian Staatsbrauerei Weihenstephan.

We have now completed the most important part of our task: the new website is online! While staying true to Weihenstephan’s long-established visual identity, we have brought a fresh look and new approach to the brand’s presence on the web.

This collaboration has resulted in a site through which the user can fully explore the world of Weihenstephan, find out about the history of the world’s oldest brewery and discover how the beer is brewed, and engage with fun interactive extras.

The Weihenstephan Beer Game, for example, is already getting a lot of positive reactions. In this game, the user can practice pouring the perfect glass of Weihenstephan Hefeweißbier. They can then post the result directly from the site on their Facebook Wall via Facebook Connect or they can send it to a friend.

Check out www.weihenstephaner.de