Following wild camels of the orient, Philips Healthcare now sends 45 high performance turtles, dressed in pugnacious athletes’ outfits, into the race. As with the successful Camel Race in 2009 the turtle race also displays the sales of the sales representatives and so with boosting their competitive spirit in a playful manner.
Besides the Beach-Race being an internal marketing tool, the intranet application furthermore transmits extensive information regarding currently running as well as upcoming sales, and so creating a good mix of fun and information for the sales team, which already made the predecessor of last year such a success.
With the Philips Turtle Race GSDH creative advertising agency expands their continuous collaboration with Philips following a number of Website-, Intranet- and 3D Animation-Productions further. We enjoy this fruitful partnership and would like to take this opportunity to thank Philips very much for all the trust in us and the wonderful teamwork!
Let’s go: Ready – Steady – Go!
Check it out: The Philips Turtle Race
No commentsAs a campaign for Bodog, the webguerillas have conceived and designed an outstanding viral flash game, which makes shooting for the goal even more fun for men. The GSDH Creative Agency and the webguerillas already have a longstanding working relationship, and so we were approached take over the exciting part of the realization in flash.
The game is called Kick Ass. The user can choose from seven attractive girls, representing seven nations. When user selects one of the girls, she goes to the centre of the field and takes her clothes off, down to her bikini. Now the user must try to hit the booty of the model with a football. As a reward, the user gets cash and a video of the shot in slow motion, which can be replayed at any time.
We thank the Webguerillas for the great opportunity! The only problem is: the programmer who handled the project now refuses to be involved in jobs that don’t include 90-60-90 Brazilian females – oh well…
Check out: www.kickass-worldcup.com
This year there is a real boom in 3D movies. In 2010 alone, more than twenty 3D films will be released in theaters. One of these films, Streetdance 3D, started in German cinemas on the 3rd of June with much success. With 132 000 visitors Streetdance 3D climbed to No. 2 in the cinema charts -despite the great summer weather, making it the best movie start after ‘Sex and the City 2′.
We had the exciting and challenging task of implementing the entire online campaign for Universum Film. This included strategy, concept, design, programming as well as all the online advertising and ongoing support.
The website is designed to reflect the 3D feeling of the film, through the use of animation and layering. On the site, the user can watch the official trailer with 3-D glasses, browse the extensive image gallery, read background information on the film, trigger a reminder for the film and download some great goodies to get you in a dancing mood.
We are very happy, that our campaign could contribute to this huge success of the film and thank Universum Film very much for their co-operation.
Check out: www.streetdance-derfilm.de
It was quite a while ago that we first raised our glasses to the meeting of Bavarian tradition and Cape Town creativity when GSDH was put in charge of the entire online presence of the Bavarian Staatsbrauerei Weihenstephan.
We have now completed the most important part of our task: the new website is online! While staying true to Weihenstephan’s long-established visual identity, we have brought a fresh look and new approach to the brand’s presence on the web.
This collaboration has resulted in a site through which the user can fully explore the world of Weihenstephan, find out about the history of the world’s oldest brewery and discover how the beer is brewed, and engage with fun interactive extras.
The Weihenstephan Beer Game, for example, is already getting a lot of positive reactions. In this game, the user can practice pouring the perfect glass of Weihenstephan HefeweiĂźbier. They can then post the result directly from the site on their Facebook Wall via Facebook Connect or they can send it to a friend.
Check out www.weihenstephaner.de
The whole world is desperately looking for flashers and GSDH now has one more of them.
Chris relies on not less than 15 years of work experience. As an art director for several big agencies in Cologne you can’t beat his knowledge of print and web design.
But after a while everything static becomes boring. That is why Chris decided to not only play around with Flash but to turn it into the main focus of his career. Thanks a lot for this wise decision! It can not get dynamic enough for Chris, but luckily the possibilities in Flash are endless in this regard…
Chris’ drive to the new and unknown recently inspired him to grab his wife and dogs in Germany to look for a new challenge in Cape Town. Or maybe it was the mountain that was calling him, because when he isn’t programming you will find Chris climbing it…
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GSDH designed and developed a completelly dynamic XML and ActionScript 3 driven Flex application for Kneipp.
The application is a tool that allows users to pick a certain health-indication group (e.g. pregnancy) via a intuitive & innovative navigational concept. In a next step the visitor can pick the most important vitamins and minerals within this indcation group and learns about nutritional facts and Kneipp products which will supplement in that particular field.
The development of the tool was real fun and the tool itself turned out really well!
Check out the “Nutritional Circle” here
Philips Medizin Systeme GmbH (the German division of PHILIPS Healthcare) asked us to design and develop a Flash game for their intranet. The game is a camel race where all sales people race each other based on each person’s daily order intake and it will be used as a inHouse motivational tool.
The game was developed in ActionScript 3, Adobe Flex, Flash CS3 and Adobe Illustrator.
We love Flash game development, AS3 and design and the game turned out to be quite fun…
Check it out here (all content, names and numbers are dummy content)

Most of you will probably know this Flash / AS3 3D physics engine already but I thought I’d share it for the Flashprogrammer who likes 3D and doesn’t yet…
From the site:
“WOW-Engine is a free AS3 physics engine by Seraf ( JĂ©rĂ´me Birembaut ) capable to handle positions in a 3D environmentand it is open source.
WOW-Engine uses the Sandy library for the 3D mathematical computations (matrix, 3D vector, plane). The inner architecture of the engine is also inspired by Sandy’s one.
Collisions and physical reactions are possible thanks to the AS3 physic engine made by Alec Cove, named APE (version 0.2.). APE is a 2D physic engine, it is possible to extend the contraints on volumes, and that’s the purpose of WOW-engine. WOW-engine extends APE, and allows to simulate physics on 3D volumes.
WOW-Engine is capable to handle positions and rotations of abstract objects, which need to be linked to some visual objects (2D or 3D). The visual objects can be drawn thanks to another library (Sandy3D , Papervision3D, Away3D for 3D).
WOW-Engine uses and depends of the Data Structures classes written by polygonal labs.“
Click here to read more, check cases and further development
For my actual project (a Camel Race for Philips) i had to search for a function which translates a flash.utils.date object into a calendar-week int. After a while of searching i found a coole one and i translated it into AS3. Maybe someone can use this one
function getCW(target:Date):int { var a = target.getFullYear(); var m = target.getMonth()+1; var j = target.getDate(); var S = Math.floor(a/100); var A = a%100; var aB = (a%4 == 0 && a%100 != 0) || (a%1000 == 0) ? 1 : 0; var jNA = (5*S+Math.floor(S/4)+A+Math.floor(A/4)+aB*6)%7; var w = Math.floor((jNA+(m == 1 ? j : m == 2 ? 31+j : Math.floor((30.6*m)-32.3)+j+aB*1)+5)/7)-Math.floor(jNA/5); return w == 0 || w == 53?1:w; }
For my last Project i had to send some variables from my Flash-app via AS3 to a PHP script, this script handles the next Steps of processing. (Unfortunately) I had to search for a solution which not produces a PopUp Window (critical because of the PopUp-blockers) for a long time. The AS3 function flash.net.sendToUrl() produces mystical error messages at compile-time.
However, i stared to use the load() method from the URLLoader Class as seen in the below-mentioned snippet. With this method you can send data to PHP scripts and the user doesnt recognize it. But be aware: the data will be send via HTTP-GET, that means that you shouldnt use it to send critical data (such as passworts, credit-card details). Within the PHP script you can get the Data with the $_GET[] array (in the snippet the vars myname and email).
Another advantage is that you can get result-variables from your PHP script (e.g. status-messages). For this you have to add an EventListener to the URLLoader-Object, you can access the data through the Event-Object in the EventHandler.
Code-Snippet:
function sendData():void{ var myrequest:URLRequest = new URLRequest("send.php"); //create a URLRequest Object and var variables:URLVariables = new URLVariables; //the name of the PHP-script var myPhpLoader:URLLoader = new URLLoader(); variables.myname = outro.name.text; //content of a textfield variables.email = outro.email_adresse.text; //content of a textfield myrequest.data = variables; myrequest.method = URLRequestMethod.GET; //via HTTP-GET myPhpLoader.load(myrequest); //send }
TweenFilterLite (AS3 Version) - Easily Tween Filters & Image Effects
I found a new Tweenig Class called “TweenFilterLite” as i searched for a way to animate TextField.
Till now i used the Tweener Class which can be found at the GoogleCode page. But this class can only animate Sprites, if you want to animate a TextField, the app crashes at runtime.
The concept of TweenFilterLite is different. With this class you can animate any kind of displayable objects. And so the main advantage (in my opinion) is that you can animate every child of DisplayObject without nesting it in a Sprite or a MovieClip etc.
A another advantage is that you can place several animation types (blur, fade, glow etc) in a queue and the class runs it one after the other. That means that you dont have to write onComplete functions for every animation (reduces code size and improves readability).
The Class has a very good documentation and, of course, is easy to understand. For further information (code examples, source, doc, small howTo) take look at the website: http://blog.greensock.com/tweenfilterliteas3/
Have a try!
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Check out this Flash / 3D rendering engine by alternativa platform in Russia - awesome! Almost feels like playing Doom back in the days…
More examples here.
First seen on mr. doob’s blog.





