This year there is a real boom in 3D movies. In 2010 alone, more than twenty 3D films will be released in theaters. One of these films, Streetdance 3D, started in German cinemas on the 3rd of June with much success. With 132 000 visitors Streetdance 3D climbed to No. 2 in the cinema charts -despite the great summer weather, making it the best movie start after ‘Sex and the City 2′.
We had the exciting and challenging task of implementing the entire online campaign for Universum Film. This included strategy, concept, design, programming as well as all the online advertising and ongoing support.
The website is designed to reflect the 3D feeling of the film, through the use of animation and layering. On the site, the user can watch the official trailer with 3-D glasses, browse the extensive image gallery, read background information on the film, trigger a reminder for the film and download some great goodies to get you in a dancing mood.
We are very happy, that our campaign could contribute to this huge success of the film and thank Universum Film very much for their co-operation.

Check out: www.streetdance-derfilm.de