It was quite a while ago that we first raised our glasses to the meeting of Bavarian tradition and Cape Town creativity when GSDH was put in charge of the entire online presence of the Bavarian Staatsbrauerei Weihenstephan.

We have now completed the most important part of our task: the new website is online! While staying true to Weihenstephan’s long-established visual identity, we have brought a fresh look and new approach to the brand’s presence on the web.

This collaboration has resulted in a site through which the user can fully explore the world of Weihenstephan, find out about the history of the world’s oldest brewery and discover how the beer is brewed, and engage with fun interactive extras.

The Weihenstephan Beer Game, for example, is already getting a lot of positive reactions. In this game, the user can practice pouring the perfect glass of Weihenstephan Hefeweißbier. They can then post the result directly from the site on their Facebook Wall via Facebook Connect or they can send it to a friend.

Check out www.weihenstephaner.de